OLED displays play a role in the driverless mobility revolution


With an increase of over 40 per cent in floor space at this year’s CES 2017 many of the major auto brands were showcasing their latest advancements and plans in self driving car technology – and it was clear that autonomous transport was the headline tech platform of CES 2017. A technology evolution that is due to shake up the auto industry pretty soon.

This momentum is being driven by the timely fruition of a number of technologies; LIDAR detection, AI, voice recognition and the advent of conformal and lightweight display as a key human machine interface (HMI).platform within the vehicles.

It is clear from the investment made in autonomous vehicles at this year’s CES that the race is on between the large auto makers to grab a share of the self-drive market.

The advent of AI based assistants in cars seems to be upon us, demonstrated by Toyota’s ‘Yui’ and Honda’s NeuV (Honda automated Network Assistant). The means to verbally communicate with these assistants is also being adopted, with Nissan partnering with Microsoft’s Cortana voice recognition system and Ford announcing a partnership with Amazons Alexa voice recognition system.

One thing is clear with the advent of self-drive cars – passengers are going to have a lot of free time on their hands during journeys and a lot of travel, work and play-based information to interface with.

This is where conformal, lightweight and transparent displays are expected to deliver the goods, offering easy, unobtrusive conformal visual information platforms for dash, mobile coms AR-based car windows and windscreens as well as in-car infotainment during journeys.

Smartkem has been a long time advocate of the unique potential of conformal and flexible OLED for automotive advancement. CES 2017 only goes to confirm and showcase an exciting future for the application of a new generation of displays that will enable a revolution in the way we travel – it’s no longer seen as transport but rather ‘mobility’ in a connected world.

Hyundai’s display-based dash

Hyundai’s display-based dash, central console and in-door wing mirrors.

Nissan’s dash and console displays Nissan’s dash and console displays

Nissan’s dash and console displays ‘up’ left (and ‘down’ right )

Toyota’s Concept-i autonomous vehicle.

Toyota’s Concept-i autonomous vehicle.

Audi’s concept vehicle

Audi’s concept vehicle  – flat is not cool – the need for ergonomic conformal displays is clear