SMARTKEM VISITS CES ASIA 2016

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A team from SmartKem visited the 2nd annual CES Asia trade show in Shanghai, China, as the company looks to enhance its presence in the country.

Hosted by the Consumer Technology Association, in conjunction with local partner INTEX Shanghai Co. Ltd, CES is Asia’s premier technology event. More than 375 companies from around the globe introduced their latest technological innovations at the show, including LG, Samsung, Huawei, Garmin and Twitter, where halls were divided into three main categories: content and online services, consumer electronics and automotive.

Executive leaders from some of the world’s largest brands took to the keynote stage, including Alibaba’s Xiaoming Hu, Intel’s Josh Walden and BMW’s Olaf Kastner. The full CES Asia Conference programme featured 50 industry experts covering topics such as sustainability, the growing Chinese tech industry, drone policy and future trends in technology.

Start-ups seeking exposure in the growing Asian marketplace were also represented in the Startup Park.

Mike Cowin, head of strategic marketing at SmartKem, said: “CES Shanghai is certainly growing in popularity and managing to attract the biggest tech brands. It demonstrates just how rapidly the market is developing in China and how important the region is to high-tech companies located around the world.”

Virtual reality systems, wearables and drones were well represented at the show, along with motion sensor technology for gaming applications and motion and tracking sensor technology for use in sport.